Denim Douche: Engagement Rings: In the Marketing Ploy Hall of Fame.

Friday, August 28, 2009

Engagement Rings: In the Marketing Ploy Hall of Fame.

Depending on whom you ask, a man is supposed to spend 2-3 months salary on an engagement ring for his bride-to-be.

This is seriously one of the most brilliant marketing moves of all time. I don’t know exactly how they did it, but the jewelry companies managed to convince an entire world that you don’t love your girlfriend unless you spend a fortune on a stupid fucking shiny thing holding a shinier thing.

"OOOOH, SHINY... SOOOOO PRETTY... ME WANT ONE..."


Try telling a woman that it’s stupid though. It’s romantic. It shows you care. Bullshit: it’s an egregious waste of money that could be better spent a billion different ways. Think about it; if you’re proposing, there’s a damn good chance you’re at a place in your life where it’s time to make some major purchases. A house. Cars. Not to mention the litany of expenses related to having children. So what the hell sense does it make to waste a quarter of a year’s salary on a fucking finger-adornment?

How about the wedding itself? That costs a pretty penny, don’t it? How about the honeymoon? You could buy the woman a fucking Ring Pop and then have the most incredible, memorable honeymoon in the world. Or you can give her a rock and stay at a motel 6. It’s up to you.

What is so interesting about a diamond? It doesn’t do anything. It doesn’t shoot lasers. It doesn’t sing your favorite song. All it does it sit there and twinkle. Okay, it’s pretty. But it ain’t that pretty.

And what does the guy get? A metal band. And not even a cool metal band, like Megadeth. A stupid gold circle that you put on your finger. Maybe if the tables were turned and women had to shell out upwards of ten grand for a ring, you’d hear more objection to the convention. But the way things are now suits them just fine. Pay up, or you don’t love me. Right.

Maybe this stupid rule had its place back in the day when women didn’t have rights, but in this day and age, it’s a relic. The world would be a far better place if people weren’t so image-obsessed and grinning like idiots over pretty things.

Man, whoever marries me is going to be one lucky woman.

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